SEE JESSICA CHASTAIN AS THE NEW PRADA GIRL

Prada is easing us into the upcoming spring season by releasing the Resort 2017 images starring actress Jessica Chastain. While the stars of the silver screen are mostly accustomed to the campaign imagery of the label’s sister house Miu Miu this time Miuccia Prada and her team enlisted Chastain for a striking session by the world renowned fashion photographer Willy Vanderperre.

Singular actors, like the esteemed star of this campaign, mine histories both real and imagined in order to portray an interior life, if only for the moment of performance. By conjuring core emotional elements, she composes a fully rendered character. Appearing in a Prada campaign for the first time, Chastain, is often described as “an actor’s actor,” indicating the admiration of her professional peers. She is known to be magnetic in whatever role she plays, due in part to her insatiable desire to become others, even when — as she does for Prada — she plays herself. Perhaps there is a parallel to be drawn here. A true actor’s actor, like Prada’s Prada, can make even playing oneself a complete departure. In its focus on heritage and deep institutional qualities, this series represents Prada playing Prada — with the stately Italian metropolis providing an essential supporting role. Although they evoke cinematic escape, these images were shot where Prada feels most at home: Milanese landmarks such as the Civic Planetarium “Ulrico Hoepli”, via Daniele Manin, and the newly inaugurated Fondazione Prada. – from PRADA

The shoot was captured earlier this year in July on the street of PRADA’s hometown Milano. See more of Chastain in her latest role after the jump:


All Images Courtesy of PRADA