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PRADA Day Trip by Willy Vanderperre

November 23, 2016
in Prada, Willy Vanderperre
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Kiki Willems 
stars in a new series of photographs by Willy Vanderperre named Day Trip, featuring PRADA resort 2017 collection. The images show Willems slipping away for a solitary stroll, sneaking into a dark building on her own, and staging against dream-like rooms, creating stark backdrops for softer statements, showing accessories and separates in a new narrative.

Furthering the Prada Resort 2017 collection’s tangential qualities, the protagonist appears happily lost in thought. Perhaps the most satisfying element of dressing, for a woman, is the silent dialogue that circles her throughout the day—the symbols, signs, and processes of design only perceptible in detail. The collection is peppered with immediate symbols of feminizing: bows, daisies, and polka dots that might be pinned to a female version of a cartoon character. It disguises the language of femininity by skewing it in both exaggerated and subtle directions, creating a conversation between each element. In that way, it’s classic Prada: a colorful, carefree surface delighting in its own infinite introspection. – from Prada

The images are presented in select Prada store locations: New York’s Broadway Epicenter and Madison Avenue store, Beverly Hills Epicenter in Los Angeles, Aoyama Epicenter in Tokyo, and Milan via Montenapoleone, London Bond Street, Paris Avenue Montaigne stores.

See more after the jump:

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