Discover Daniel w. Fletcher‘s Spring Summer 2018 menswear collection, presented on Saturday June 10th, during the ongoing London Fashion Week Men’s.
“For SS18, I examine what it means to be young and British in 2017. I thought a lot about what I want my brand to say; who my customer is and what they would like to see in their wardrobe. The collection is now stocked in 14 stores which has given me a clearer understanding of what it is that I want to produce and stand for. DANIEL w. FLETCHER is about a considered approach to dressing. This season’s pieces are stripped back and traditional menswear is made to feel contemporary.” – Daniel Fletcher
“In its fourth season, DANIEL w. FLETCHER takes a more open and considered stance on the strong political undercurrent which has come to inspire and define the brand. In times of political instability, the 12 looks of the SS18 collection explore traditional symbols of Britishness, sat alongside details and fabrics from sportswear, luxury tailoring and streetwear.“
Styling – Ben Schofield
Photography – Nick Thompson
Casting – Sophie Lynas at Leda Casting
Hair – Daniele De Angelis courtesy of Toni and Guy
Make Up – Grace Vee courtesy of Carol Hayes Management using Glossier and Vaseline
Footwear – Onitsuka Tiger
Eyeware – Cutler and Gross
Socks – Falke
