Sirloin presents the spring summer 2018 collection during Paris Fashion Week. The collection explores how China becoming the new land of possibility, producing the fastest money, hottest chicks, alongside with the biggest failures. Taking inspiration from classic American TV shows, Miami Vice and Baywatch as refrence to reflect on China’s ‘Tu Hao‘ culture.
‘The presentation of the collection plays on geographical power shifts, looking at representations of status symbols, that both American and Chinese are obsessed with. Demonstrating how values, emotional attachment and desires are manifested in people’s mind and becoming twisted as culture and consumerism evolve. Why is a “swimsuit” not a suit? What is the Eiffel Tower doing in China? Who is Kate? We will be taking you to Sirloin’s Palm Spring, to discover this hyper surrealistic world.’
Scroll down to see the presentation: