Proenza Schouler Launches Proenza Schouler White Label
Proenza Schouler launches PSWL (Proenza Schouler White Label), an extension of the ready-to-wear collection. The collection is a more detailed expansion of the brands everyday wardrobe: denim, t-shirts, sweatshirts, and outerwear. PSWL pieces are branded with a white cotton label printed with a black Proenza Schouler logo. The first PSWL delivery drops in Proenza Schouler’s global network of retail locations, including its two New York stores and on proenzaschouler.com on November 6, 2017.
“It has always been a goal of ours to fully develop a well-rounded and balanced collection that mixes the high-end with the everyday in a way that speaks to both many of our personal friends, and to the designer customer we’ve developed over the years. A more casual lifestyle has always been true to who we are as individuals and true of many women in our lives. We are excited to finally have an entire range of easy, more casual things to offer alongside the more crafted and fashion-focused pieces that we have explored in the past and will continue to design. With PSWL we feel that we can now address both ends of the spectrum in a way that feels totally authentic to us and relevant to the way people dress today.” -Jack McCollough and Lazaro Hernandez
Scroll down to see the PSWL collection:
All images courtesy of Proenza Schouler