in , , , ,

MCM Presented First RTW Collection at Pitti Uomo

MCM

German contemporary luxury brand MCM presented its first full ready-to-wear and accessories collection for Spring/Summer 2019 season. Entitled Luft Collection, it’s presented as part of the prestigious Pitti Uomo event in Firenze, Italy.

SPRING SUMMER 2019 MENSWEAR

Designed for the 21st-Century Global Nomad, the multi-functional, modular and genderless collection allows the wearer to move and travel freely 24/7, whether that is cross-city or country-to-country. The SS19 collection is a vibrant, youthful and utilitarian offer, designed with both statement and functionality in mind and presented via a powerful and immersive show. Inspired by air-based sports such as skydiving, both key to the collection itself, guests experienced a multi-sensory runway that took them on a journey through the clouds. An atmospheric, tropical storm opened the show, leading into an audio/visual immersive presentation that referenced the collection’s concept. Freedom of movement and spontaneous travel were visualized through storms, clouds and blue skies. The presentation was highlighted by the landing of a skydiver across the show space. As the finale of the show clouds moved back to form rain, creating a pillar of light and moisture in the centre of the space which then dissolves into clear blue sky, with models regrouping to allow the audience to get a close-up view. The title of the Spring/Summer 2019 collection, Luft, meaning air in German, is a celebration of freedom of movement and hands-free travel. Focusing on air-based sport, the silhouettes draw on utilitarian uniform with skydiving as one of the core inspirations. – from MCM

Discover more after the jump:
MCM

Bally US

What do you think?

0 points
Upvote Downvote

Get The Latest Updates Straight To Your Inbox!

By subscribing to our newsletter you agree to DESIGN SCENE's Terms of service.

Gisele Bundchen

Gisele Bundchen is the Cover Star of American Vogue July 2018 Issue

Helen Eriksson

Burning Desire by Helen Eriksson for Design SCENE Magazine #023 Issue