Discover Dior‘s Fall Winter 2018.19 Couture Collection presented on Monday July 2nd, during the ongoing Paris Fashion Week Haute Couture. With the collection, creative director Maria Grazia Chiuri is asking questions such as is it possible to celebrate and criticize Haute Couture at the same time, and is it possible to break down the strict rules to create a new order of Haute Couture and still stay faithful to it?
“The ateliers are temples, guardians of thought and ideas. It is at the heart of this notion of couture – with its series of images, shapes, colors and moods – that the creative vision of Maria Grazia Chiuri unfolds. Couture is an example of the avant-garde, an art form that develops through imagination. A reflection that cultivates the boldness to repeating codified gestures while seeking to challenge and overturn them. Because couture today is, above all, a conceptual gesture. Like a Marcel Duchamp ready-made.
Sometimes it’s the fabrics that take the lead, produced in age-old mills that can only weave a few meters at a time and which have been tasked with introducing an unusual element or a new aspect of savoir-faire, each material capable of undergoing modifications to unexpectedly accentuate its effect. At other times, the initial idea comes from the desire to redefine the ritual and manner of dressing according to the various times and occasions that punctuate a day. Haute couture offers the opportunity to wear a quality that’s unique, to adapt a perfect work to one’s own body. Maria Grazia Chiuri returns to the fundamentals and designs suits in which the Bar jacket develops batwing sleeves. The real transgression lies in referring to the rules for use while twisting their syntax.“