Discover Alexandra Moura Spring Summer 2019 Collection “Heirloom” presented during the ongoing London Fashion Week. Inspired by the designer’s childhood memories and her grandmother’s house in the countryside, the collection establishes a bridge between the classical and the contemporary.
The collection reinforces the history of the designer both aesthetically and conceptually – it evokes the family holidays Alexandra took in Trás-os-Montes, near the frontier of Vila Verde da Raia. Memories of her Grandmother Amélia and Grandfather Delfim’s house can be found within details of the collection; look close and you will find the clothes worn for their village’s celebrations and the procession on a bright Sunday. Two realities of the designer’s life are joined together within her garments, the girl from the city who would feel delighted to go to the village. Alexandra vividly remembers floral paintings and Impressionist art that would decorate the walls of her grandparent’s living room. It was in this room that kitsch and elegant hand painted china was placed alongside vases proudly filled with plastic and fabric flowers made of vibrant colours; they clashed against several carpet materials and the floral brocades of the sofa. –from Alexandra Moura
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