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The Mask is a Cut Between Visible and Invisible: GUCCI MANIFESTO

Discover Gucci Manifesto campaign that celebrates the inspiration behind brand’s FW19 collection

GUCCI MANIFESTO
Courtesy of © GUCCI

Italian fashion house Gucci presented GUCCI MANIFESTO collection that celebrates inspiration behind brand’s Fall Winter 2019.20 fashion show. The collection explores the motif of the mask, as well as it’s cultural significance. The key message of the collection is: “The Mask is a Cut Between Visible and Invisible“. The Gucci Manifesto features three styles a short-sleeve, crew-neck cotton T-shirt, and a long-sleeve, oversize, cotton sweatshirt, either with crew-neck, or hooded.

GUCCI MANIFESTO
Courtesy of © GUCCI
GUCCI MANIFESTO
Courtesy of © GUCCI

These pieces have been sold primarily online at gucci.com, as a way of spreading the House seasonal “Gucci Manifesto” worldwide. For women there is a red T-shirt featuring a metal-spike mask print on the front in black and white, with “GUCCI” written underneath in black and the show’s main slogan on the back, also in black (“THE MASK AS A CUT BETWEEN VISIBLE AND INVISIBLE”); a crew-neck sweatshirt comes in the same colour and design. For men there is a T-shirt featuring a carnival cat mask and “GUCCI” on the front and the season’s slogan on the back. It comes in either black or white, and in both cases the printed details are in pale blue; a hooded sweatshirt in black or white is also available, with the same decoration in the same blue colour.

GUCCI MANIFESTO
Courtesy of © GUCCI
GUCCI MANIFESTO
Courtesy of © GUCCI

Exclusively available online, these pieces have their own dedicated packaging: a black box with the metal-spike mask motif on the lid in white, with “GUCCI” in red underneath and the collection slogan on the back in red

Tamara Mellon

Images Courtesy of © GUCCI

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