“Every woman carries magic within herself. Some are surrounded by a captivating aura, some enchant with a seductive charisma and others in turn have an irresistible sex appeal.” -Lena Hoschek
MERCEDES-BENZ FASHION WEEK BERLIN
For her Spring Summer 2020 line, Austrian designer Lena Hoschek takes us on a journey through mystical forests. This mysterious, sophisticated, graceful lines takes its inspiration from nature. Magical influences enchant you to discover this endlessly elegant line. This charming collection starts as tender and fresh as the nature wakes up in the morning: the fog is slowly vanishing, the birds awake to sing, fresh flowers open, the first rays of sunrays kiss the ground. A whole day in the nature can be recognized, from dust to dawn. That can be noticed, for instance, in the colour choice of this collection: it ranges from soft, tender hues, such as creme, pewter and sky blue to rather dramatic, darker nuances. Influences from the Victorian Era, a time span that had certainly a preference for a rather darker overall image, clearly shine through. As positive and soft on the one hand, as transient on the other.
When it comes to the colour choice, a rather restrained colour palette is depicted. Some looks are kept tonal. She never pairs too many colours in one outfit and therefore the overall image stays very clear. Pastell hues and fresh nuances give the looks a very refreshing, endlessly elegant approach.
The “Morning Dew Skirt”, that is kept in tulle, is symbolizing the reminiscent of a meadow wet with morning glow. The “Luna Dress” that is kept in deep, mysterious night blue makes you dream of a romantic moonlight stroll. Material- wise, lace, silk and tulle are preferably used. They underline the feminine, incredibly sophisticated character of these gorgeous outfits. All these floating fabrics are enduringly flattering the female silhouette.
Raffles and A-lines, as we know from previous seaons, are one of Lena Hoscheks’ favourite cuts, they give some outfits an ultra- feminine approach. Bows appear several times and build a welcome highlight. Dots as prints embody retro flair. Sundry outfits are focused on the waist, which underlines the feminine character of these lavish looks.
The hand symbol, which can be found as print on several pieces, is embodying the close connection to nature of the wearer. To underline the message of this collection, Lena Hoschek teamed up with artist Kelly Louise Judd, who realized her pattern visions. Flower prints are another favourite of this collection.
What else stays in mind? Certainly the couture gowns from Lena Hoschek Atelier, which were realized by Head of Couture Thomas Kirchgrabner. Due to their very special detail- awareness, cut and material choice, they are, without any doubt, one of a kind.
“Season of the Witch” enchants you due to its graceful, endlessly elegant yet mysterious character. It can be understood as an ode to celebrate femininity and the closeness to nature. Moreover it feels like a walk from past to present.
Picture Credit: Lena Hoschek / 2019 Getty Images
Review by Sussan Zeck for D’SCENE Magazine
