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Discover MAX MARA THE CUBE Fall Winter 2019.20 Collection

Photographers Lorenzo Vitturi, Tina Barney & Christopher Anderson captured Max Mara The Cube’s FW19 Campaign

MAX MARA THE CUBE
Photography © Lorenzo Vitturi for MAX MARA

Discover Max Mara The Cube‘s Fall Winter 2019.20 advertising campaign captured by three photographers in three different locations – in a Peruvian landscape by Lorenzo Vitturi, on Spain’s Costa Brava coast by Christopher Anderson, and in one of America’s great art institutions by Tina Barney.

MAX MARA THE CUBE
Photography © Lorenzo Vitturi for MAX MARA
MAX MARA THE CUBE
Photography © Lorenzo Vitturi for MAX MARA

Lorenzo muses that photographing The Cube, an object of Italian design in the Peruvian landscape, felt very personal as it reflected the spirit of his own family — ‘two cultures colliding.

MAX MARA THE CUBE
Photography © Tina Barney for MAX MARA
MAX MARA THE CUBE
Photography © Tina Barney for MAX MARA

That renowned, Manhattan-born photographer Tina Barney would select the New York Studio School as the location for her photographs seems only fitting. The Studio School was once owned by another trailblazing woman in the arts, Gertrude Vanderbilt Whitney, and served as the original Whitney Museum of American Art. As Barney said, ‘I’ve known about the studio school for a long time, and I totally fell in love with it. It’s very much a part of my life.‘”

MAX MARA THE CUBE
Photography © Christopher Anderson for MAX MARA
Photography © Christopher Anderson for MAX MARA

These days, Anderson focuses on the narrative of his own life, working on creating a body of work that is about emotionality and intimacy, with his family as the primary subject matter. To document The Cube, Anderson photographed his wife, Marion, and their daughter, Pia. ‘Marion’s relationship to my photographs has been a long and complicated journey,’ Anderson says. ‘I hope now she understands that my gaze on her, embodied in the photograph, is a loving gaze. My daughter, on the other hand, is a character. She loves to be photographed. It is incredible how she takes on a role, like an actor, and has a sense of timing and when a photograph is good.‘”

Bally US

Images Courtesy of © MAX MARA

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