Fashion photographer Rankin and non profit organization The Surfrider Foundation teamed up for a new campaign that raises awareness of Ocean pollution. For the campaign seamstress Charlie Watkins created a huge Plastic Monster – a half living beast made of plastic waste. Rankin & Surfrider Foundation Europe collaborated with Phil Ropy to launch digital cards that put the Plastic Monster front and center and urge people to show their support on the web. Celebrities such as Gillian Anderson, Helena Christensen, Daisy Lowe, Jamie Bower, Robert Sheehan, Kimberly Wyatt and Jarvis Cocker joined the campaign by posting the cards on social media.
The digital philanthropy cards are a new type of digital collectible cards featuring nonprofit organizations. Users can buy a personalized card for $2.99 on philropy.com and share it on social media, to inspire others to follow the example. The cards’ proceeds are redistributed to the organizations.
“The fight against ocean pollution is urgent and the Plastic Monster seemed the perfect way to hit home the horror that we have created. Surfrider Foundation have been an amazing organization to work with and create an environmentally focused campaign with Phil Ropy’s digital philanthropy cards. Now it’s up to all of us to raise as much awareness as possible to prevent any further irreversible damage to our marine life.” – Rankin
Photographer: Rankin – @rankinarchive
Producer: Christine Wright
1st Assistant: Tommy Francis
Photographic Assistant: Manny Owusu-Afram
Photographic Assistant: Fiona Hutchings
Digi Tech: Neil Bennett
Philropy: Roman Aron