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#LFW: A.W.A.K.E. Mode Spring Summer 2020 Collection

Discover A.W.A.K.E. Mode’s SS20 subversive and seductive collection presented in London

A.W.A.K.E. Mode
© A.W.A.K.E. Mode

Designer Natalia Alaverdian presented A.W.A.K.E. Mode‘s Spring Summer 2020 Collection, that explores elegant wit and subtle strangeness, while removing barriers between daywear and eveningwear, on Saturday September 14th, during the recently finished London Fashion Week.

Spring Summer 2020 Womenswear

A.W.A.K.E. Mode
© A.W.A.K.E. Mode
© A.W.A.K.E. Mode

There’s a deceptive simplicity to these pieces which belies the meticulous and challenging construction within them. Executed largely in a strict and self-restrained palette of black, white and delicate nudes, with only flashes of mutinous colour, it’s the kind of collection which offers a designer nowhere to hide.

© A.W.A.K.E. Mode
© A.W.A.K.E. Mode

There is a curious appeal to Spring / Summer ‘20’s woman. Subversive and seductive, the spirit is one of bewitching off-ness. Time spent exploring etiquette, convention, stillness and disruption has informed the codes of these clothes.

© A.W.A.K.E. Mode
© A.W.A.K.E. Mode

Within the precise crisp cottons, intricate pleats and transparent rubber lives the knowing mix of androgyny and hyper-femininity which defines A.W.A.K.E. Mode. There’s a conscious reassertion of house signatures in razor-sharp asymmetric tailoring and deconstruction; pencil skirts are rendered in masterfully draped vegan leather, back-to-front shirts fall in fluid silk. Buttoned-up, buttoned-down, taken-apart suiting is at once both rigorous and reckless.

Stylist Natalia Alaverdian
Casting director Simone Schofer
Photographer Viktor Boyko
PPR Raven
Backstage photographer Rouben Alaverdian
Hair Direction by Louis Ghewy using Mr. Smith
Make-up by Mathias Van Hooff using Code8
Production James Tregaskes
Music Toliktyler
Images courtesy of © Raven / A.W.A.K.E. Mode

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