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#PFW: MAME KUROGOUCHI Spring Summer 2020 Collection

Mame Kurogouchi embraces and celebrates life with SS20 collection presented in Paris

MAME KUROGOUCHI
© Mame Kurogouchi

Discover Mame Kurogouchi‘s Spring Summer 2020 Embrace collection, that explores clothes as a protection of the body, and the history of Japanese wrapping, presented on Monday, September 23rd, during the first day of the ongoing Paris Fashion Week.

Spring Summer 2020 Womenswear

MAME KUROGOUCHI
© Mame Kurogouchi
© Mame Kurogouchi
© Mame Kurogouchi

Expressing herself through light-as-air layers, softly cocooning silhouettes, rich fabrics and artisanal finishes to rewrite the code of contemporary beauty, designer Maiko Kurogouchi draws cues from the unwitting nobility of found objects; in moments where the layman neglects to see the high beauty nestled in the cracks of daily life; in the singular beauty of everyday objects ennobled through the art of wrapping – a nod to Hideyuki Oka’s 1972 book on the Japanese art of packing. Translucent jackets and skirts consist of hundreds of hand-cut sheets; each designed uniquely to create a wearable cocoon. Knitwear and dresses come with sheer fabrics panels in a direct homage to Japanese traditional packaging – a wearable version of wagashi confections. Jewellery comes across throughout as precious finishing touches while Mame Kurogouchi’s original sandals wrap feet in summery mesh fabrics in delicate beige and green.

© Mame Kurogouchi
© Mame Kurogouchi
© Mame Kurogouchi
© Mame Kurogouchi

Delivered in a fresh, delicate palette, suggestive shadows and boldly curved silhouettes, Mame Kurogouchi’s Spring Summer 2020 collection expresses the very philosophy behind the traditional art of packaging: “The art of wrapping is to wrap your heart”.

Bally US

Courtesy of © Mame Kurogouchi / PR Consulting Paris

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