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Discover the Post-Apocalyptic World of Marine Serre

September 6, 2019
in Ad Campaigns, Fall Winter 2019.20 Campaigns, Womenswear
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Courtesy of ©Marine Serre

French fashion designer Marine Serre has revealed her Fall Winter 2019 campaign named Radiation. Set in the post-apocalyptic world, the animated short movie is created by 3D artist Rick Farin and Claire Cochran, with artistic direction by Marine Serre.

RELATED: AD CAMPAIGNS

Instead of the real life models, LVMH Prize winner chooses the virtual ones, setting the story in a dystopian city of Paris.

Courtesy of ©Marine Serre

It’s after the apocalypse, a group of friends are underground – a community coming together. It’s a safe zone in which a new world is being created, a future world, a new way to see fashion. – said Marine Serre about the collection

Focusing on her unique concept of futurewear, the designer chooses the face masks, metallic dress, long check coat, as well as her signature head-to-toe bodysuits.

You are invited to participate in the next mode of being. New symbols illuminate the way and new rituals unlock shamanic energies. From the detritus of the old world, a new mythology appears. Welcome to Radiation, a virtual playground of Marine Serre’s pluriverse, a hybrid utopia-dystopia built to simulate futurewear in post apocalyptic conditions. from Marine Serre

Courtesy of ©Marine Serre
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