Designer Ashley Williams presented her Spring Summer 2020 collection with the latest lookbook. The collection explores the magical kingdom lead by girl gang and dog squad.
“On a recent summer holiday sojourn to Florida, Ashley stayed at the lilac purple Magic Castle motel in Kissimmee, located in the recess shadows of Disneyland. In between taking Facetuned selfies, she would while away the balmy days tie dyeing shredded tees whilst airbrushing portraits of her pooches across ballgowns, basques, bondage trousers and blue jeans. Harking back to her teenage tantrum filled days as a soda-pop sucking lot lizard, she started dressing like her heroines from back in the day. Embarrassing tattoos, magic mushrooms, skulls, sperm and the iconic Venus de Milo, goddess of love and beauty all figuring.
Referencing her past, present and future fashion self, this season is about inner peace and outer GLOW UP! From follicle to foot each major look is a screeching contradiction. At turns she is anxious and aggressive, disconnected and a diva; this is where geeks, goddesses, cobwebs and chintz collide. Imagine cold pressing Edith Massey in her iconic lace fronted spandex with the fluffy festoonery of Dame Barbara Cartland through the politicised microphone of Billie Eilish and you are almost there…“
Courtesy of © Ashley Williams / THE LOBBY LONDON