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PRADA Celebrates Being in the Moment with Resort 2020 Collection

Seditious Simplicity: Prada’s Resort 2020 campaign lensed by Drew Vickers & Keizo Kitajima

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Fashion house Prada enlists New York based photographer Drew Vickers and Japanese photographer Keizo Kitajima to captured their Resort 2020 advertising campaign. Styling is work of Olivier Rizzo, with casting direction from Ashley Brokaw. In charge of beauty were hair stylist Anthony Turner, and makeup artist Lucia Pieroni. Among the stars of the campaign are Freja Beha Erichsen, Lexi Boling, Xiao Wen Ju, Sara Blomqvist, Stella Jones, Ashley Radjarame, Kyla Ramsey, Freek Iven and Yang Hao.

RESORT 2020 COLLECTIONS

As the Prada Resort collection proposes an alternate viewpoint on classicism – the idea of simplicity as a rebellion, of the extraordinary to be found within the ordinary, the new inside the familiar – so a fresh perspective is found here, a different take on the very concept of fashion advertising. No longer a static, distanced image viewed through the lens of the page or the computer screen, the Prada 2020 Resort campaign is integrated into everyday life, subverting convention by breaking down those barriers. It debuts idiosyncratically, not only on the pages of magazines but as something to be experienced, to be lived. Tactile paper images wrap fragrant bouquets at florists in key cities around the globe – London, Milan, Moscow, New York, Paris, Shanghai, Tokyo – at points unexpected, unknown, unanticipated. Everyday places filled with beauty, romance, poetry and stories.

Discover more of Prada’s Resort 2020 campaign below:

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