Salvatore Ferragamo Celebrates Holidays in the Rhythm of Modern Life

Discover Salvatore Ferragamo‘s Join the Movement Holiday 2019 campaign featuring models Imari Karanja, Nataliya Bulycheva, Songhwa Oh, Alton Mason, and Liam Kelly captured by fashion photographer Bibi Cornejo Borthwick. In charge of creative direction was Paul Andrew, with choreography from Stephen Galloway. Beauty is work of hair stylist Bob Recine, and makeup artist Fara Homidi.

“Womenswear features coats, jackets, skirts, jumpsuits and dresses in inkily toned leathers and silks accented by delicate gestures of rhinestone shine, sequin flash and silvery reflection. The seasonal foulards provide a burst of colour via blown up maxi-floral prints that create a beguiling natural kaleidoscope. Kinetic fashion energy is generated by punchily coloured iterations of Ferragamo’s jewel-like new pump and Trifolio bag.“

“True luxury must be life-enhancing. This is why Salvatore Ferragamo is dedicated to crafting shoes, clothing and accessories that not only look beautiful but which perform beautifully too. For this holiday season we wanted to emphasize the joy generated by inhabiting garments that afford a full, free range of effortless movement – and there’s no better platform for that than dance. By paring back the colour story to black, with accents of silver and white, and poppily tonal punctuation marks provided by the accessories, we’re really focused on the quality of our artisan construction. The result is a modern wardrobe that encompasses leisure, business and evening wear in a sleek and progressive whole – clothes and shoes for dancing through life.” Paul Andrew, Salvatore Ferragamo Creative Director