Discover Wooyoungmi‘s Fall Winter 2020.21 collection, inspired by Virginia Woolf’s novel Orlando, and it’s 1992 screen adaption featuring Tilda Swinton, presented on Saturday January 18th, during the recently finished Paris Fashion Week.
“On the streets of Seoul, new generations of South Korean youth are fusing gender codes without regard to convention. Their free and fluid approach is authentic: a natural progress reflected in the South Korean pop culture observed around the world. Entrenched in the Seoul fashion scene for two decades, Wooyoungmi is an inherent part of the evolution. For Autumn-Winter 2020, the brand expands its continual menswear conversation between the streets of Seoul and Paris into an instinctive proposal for the female customer.
The genderless discourse is organic. Respecting the way in which women have historically approached Wooyoungmi, male and female codes materialise through anatomical fine-tuning in cut, and in the spontaneous up and downsizing of garments and accessories. Silhouettes and fabrication reflect a generational indifference to conventional gender codes, while tailoring proposed for either men or women manifests in the finesse: discreetly modified cuts, tweaks and details integrated for the optimisation of fit. Elements arguably native to the women’s wardrobe – dresses, skirts, blouses – make their entrance, harmonising with their contemporary masculine counterparts.“
Stylist Andrej Skok
Production Eyesight Production
Backstage Photography Piczo at Wefolk
Casting Barbara Nicoli & Leila Ananna at Management + Artists
Music Stuart Sibley
Photography Shoji Fujii
Makeup Inge Grognard at Management + Artists
Hair Gary Gill art Streeters
Courtesy of ©WOOYOUNGMI / KCD PARIS