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These Fashion Brands Are Giving Back for Pride 2020

Although there’s no parade this year, now it’s more important than ever to celebrate love and togetherness!

With stay-at-home orders still in effect in many countries, people are left wondering how they can celebrate Pride Month. Now, when it’s more important than ever to celebrate love and togetherness, there are plenty of ways to take part in this year’s pride – by partaking in virtual events, educating yourself, or donating to organizations that honor, advocate for, and benefit the LGBTQ+ community.

Many fashion brands are getting in on the celebration with Pride collections, and by giving back the part of the proceeds to the LGBTQ+ community.

LGBT Pride Month commemorates the Stonewall riots, which occurred at the end of June 1969. As a result, many pride events are held during this month to recognize the impact LGBT people have had in the world.

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See how fashion brands are celebrating the Pride Month 2020:



British fashion retailer All Saints is donating $15 from the sale of every t-shirt to The Kaleidoscope Trust, a charity that works to uphold the human rights of lesbian, gay, bisexual and trans people internationally.


To celebrate the Pride Month, Ami has launched a Rainbow capsule collection. 100% of the proceeds are being donated to the non-profit media advocacy organization GLAAD whose mission is to accelerate the acceptance of the LGBTQ+ community throughout the world.

The brand also made a video, featuring Benito Skinner, Conrad Ricamora, James Scully, Rebecca Black, Patricia Allison, Christine and the Queens, Soko, Taiki and Noah, Theo Germaine, Andrea Faccio, Dustin Muchuvitz, Agathe Mougin, L Devine, Jeffrey Chapman sharing the inspiring messages shot at home during the lockdown on the theme of what pride means to them.


Diesel has dropped the vibrant 2020 capsule collection For Successful Living, dedicated to Pride. The collection includes 49 rainbow-streaked pieces, including tees, shorts, sweatshirts, underwear, accessories and more.



Diesel has worked with OTB Foundation to support two international projects dealing with gender identity and integration into the work market: the SF LGBT Center (San Francisco Lesbian Gay Bisexual Transgender Community Center)  and TGEU (Transgender Europe).

Diesel has also launched a stirring new film Francesca that explores trans identity, starring model and activist Harlow Monroe.



In honor of Pride, American luxury fashion house Kate Spade, has launched a rainbow capsule collection of handbags, ready-to-wear, jewelry and more. The brand has also partnered up with The Trevor Project, donating $25 000 to support mental well-being of LGBTQ youth.


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Divine Collection (unproduced), 2020 / Courtesy of © Loewe


Celebrating the Pride month, Spanish luxury house Loewe announced a new capsule collection and online exhibition dedicated to 70s drag icon Divine.

The limited edition capsule collection consists of 3 t-shirts and a tote bag. It will be sold online, with 15% of the proceeds going to Visual AIDS organization, which utilizes art to fight HIV and AIDS. In honor of Divine’s hometown Baltimore, the brands has made a donation to Baltimore Pride, supporting their effort of activism.



In honor of Pride, American footwear brand UGG updated the Fluff Yeah slides in two exclusive colorways that together make a rainbow. In addition to the capsule, the company is donating $125,000 to GLAAD, a nonprofit organization accelerating acceptance and advancing equality for the LGBTQ+ community.


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This year, Levi’s has partnered with artists and activists around the world to create space for one single message to prevail: USE YOUR VOICE!

100% of net proceeds are going to OutRight Action International, a LGBTIQ human rights non-governmental organization that addresses human rights violations and abuses against lesbian, gay, bisexual, transgender and intersex people.


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To celebrate pride month and support the LGBTQ+ community, Versace has launched a limited-edition pride 2020 capsule collection, featuring a line-up of rainbow designs from tank tops to crop tops, and includes an assortment of statement underwear.

In addition to that, the brand has partnered with two charities who will benefit from the collection, both are working tirelessly to create a more inclusive and equal world. In the US, a portion of sales will go to Pride Live, and in Europe donations with be made to Arcigay.

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