Discover JACQUEMUS‘ Spring Summer 2021 L’Amour collection, that was initially inspired by an idea of the people gathering together and celebrating love, but after the lockdown, designer Simon Porte also found inspiration in his inner world and home. The collection celebrates the strength of love and togetherness, even in times when people have to stay apart. Jacquemus presented their SS21 collection at the Vexin National Park on Thursday, July 16th, as part of Paris Fashion Week.
Not long after my team was separated from each other, we were all in our homes feeling the desire to work, and a new vision of the collection emerged. We became a human chain, every step of the creative process executed with love. In fact, every decision I make concerning JACQUEMUS is motivated first by love and common sense. It’s why we shifted to a more sustainable rhythm last year, with two shows combining menswear and womenswear, held in January and June. This decision ended up saving us this season, since we had received all our fabric orders ahead of the confinement. Deciding to go ahead with our usual collection schedule and with a show is at the heart of our visual identity, our commercial strategy. – Simon
Courtesy of © JACQUEMUS / Lucien Pages Communication