Discover YEZAEL‘s Spring Summer 2021 The Solution collection, that explores evolution of fashion, and pursue happiness in these challenging times. The brand adopted Gen Z’ fast language and social networks obsessions, and presented the collection on the Tik Tok platform.
We have chosen to present our Collection on Tik Tok as our language adheres to the values and philosophy of this revolutionary time: the children of social networks but also we, a more adult public, now feel more than ever the need to evolve and create value in a less consumerist and more artistic way, by dialoguing and interacting with the world through play and Happiness, I consider Happiness the only success people have to pursue – Angelo Cruciani the Creative Director and Founder of Yezael
“Yezael restarts from here, from a generation that changes the rules of the game, to leave a mark in a present and change the tomorrow. Today we all have a new challenge to follow and it is called Happiness. Yezael envisions this new world as a place that makes us smile because this is the trend of the season. The new models are the ones we find on the street, real people who communicate through posts and stories and who interpret their own ideal of beauty, a style full of contradictions and details such as the Baroque style, but simple and immediate. The New Collection is closely connected to the new language of social networks, to the power of sharing, to their ability not to make people feel the distance because it takes only one click to feel closer.” – from Yezael
Courtesy of © YEZAEL / ERRANI STUDIO