Hitting the big 3-0 is more than just a milestone; it’s an opportunity to blossom. Whether personally, creatively, professionally, or stylistically, your 30s are your chance to really leave a mark. And in terms of clothing especially, your 30s are your fashion wonder years, allowing you to really dress with confidence.
Don’t let these wonder years pass you by. Making the most of this decade is a chance that’s not to be missed. You’re not the same person as you were in your 20s, so why not redefine your fashion sense?
But just how can you use fashion and style to represent your transition to the fabulous thirties?
Here are 7 simple tips for a touch of inspiration:
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Be ‘Scentual’
By the time you reach your 30s, you may have carved out a great career, or you may be busy with family or travel. You may not have the time (or the energy) to spend hours in front of a mirror. But that doesn’t mean you can’t create a fab 30s style. You may think of style as clothes and accessories alone, but don’t forget that finding the right perfume can have a massive impact on your overall aesthetic. If you’ve been wearing the same scent for years, now is the perfect time to try something beautiful, fresh, and new.
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Be a Risk Taker
You’re in your 30s… you no longer care what people think of you, right? Right! So, use this as a chance to take risks, and try out some of the bolder styles that you’ve never dared to in the past. Whether it’s bright colours, shorter styles, or a shift from floaty to bodycon, there are no rules. Taking a risk with your fashion can be daunting, but if there’s one thing you’ve learnt over the past few years, it’s that everyone has too much going on to care about what you’re wearing. If only you could tell that to your past self!
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Be Powerful
Tennis pro Serena Williams is the face of the Stuart Weitzman FW20 campaign, proving that women in their 30s have definitely still got it. The theme of the campaign is advancing and empowering women, and Williams communicates this perfectly through her epic power heels worn in the shoots, which are a brilliant combination of classic, sexy, and bold. You’re not a kid anymore. You’re a powerful woman, and your 30s are the ideal time to get comfortable with your inherent power, showing it off in true style.
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Be a Lover of Quality
Wave goodbye to your old jeggings. You’ve reached your very finest quality in your 30s, and it’s time for your clothing to do the same. Up your fantastic 30s style game by investing in quality denim that can be washed time and time again without losing colour or structure. Owning a really great pair of jeans is a truly eye-opening experience, especially if you’ve grown accustomed to the cheap-and-cheerful elasticated alternatives over the years. In your 30s, it’s all about quality over quantity. In fashion, at least.
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Be You
Teens and 20s can be a very confusing time. Your 30s are when you can really get comfortable with who you are, and feel confident rebelling against tradition and stereotype. So, donate all those outfits that you chose because they fit in with the latest trends, and replace them with clothing that is really ‘you’. The fantastic H&M AW20 campaign is all about this, focusing on ‘rebellious charm’. Creative Advisor Ann-Sofie Johansson says that the clothes are ‘for those that celebrate being oneself above all else’.
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Be Elegant
If you’re looking to redefine your style to create a more elegant and exquisite look, definitely try switching from cropped jackets to a longer coat. But don’t worry – long coats don’t have to be classic or boring. In fact, anything goes, right through from tweed and wool to leather and even faux fur. Long coats are a great way to add a bit more maturity and professionalism to your everyday look, and they can really bring out the beauty of a simple outfit, such as a basic top, pair of jeans, and comfy flats.
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Be Vintage
While being in your 30s doesn’t quite make you vintage just yet, the styles you loved as a kid definitely are. And guess what. Redefining your style doesn’t always mean trying something new… it can mean trying something old. If you love all things retro, don’t be afraid to incorporate this into your style. It’s something that the younger generation isn’t able to do with any real authenticity. But you’ve been there. You’ve lived the ripped knees and the leg warmers. You’ve got the green light to go vintage.
Finding Your Style
In your teens, you’re trying to fit in. In your 20s, you’re trying to figure out who you are. Your 30s are your opportunity to use who you are to find a style that really works for you, not only suiting your body but also highlighting your unique personality. It’s OK to try something different, and work to redefine your style to match your outer appearance with your inner ideologies. Exactly how you do this is up to you, but the 7 simple tips above should help to get you on the right path to refreshing your 30s look.
Meheret Hailemelekot is a Marketing Assistant at Myer and has worked with such iconic Australians brands as Jetstar, Snooze, and UniSuper.
