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H&M Studio brings Rebellious Charm with the Fall Winter 2020 Collection

For The Refined Rebel collection, H&M Studio mixes old world elegance, grunge and ’70’s disco influences

H&M Studio
©H&M STUDIO

Discover H&M Studio‘s Fall Winter 2020 The Refined Rebel campaign featuring Barbie Ferreira, Veronika Heilbrunner, Celeste, Alton Mason, Young Emperors and Mia Kong. Each of the campaign stars captured and styled pieces from their homes, adding their unique interpretations of the collection.

H&M
©H&M STUDIO
H&M
©H&M STUDIO

The AW20 Studio collection muse is not afraid to challenge the status quo. This collection is for those that celebrate being oneself above all else. We hope our customers feel inspired to dress with a carefree, rebellious attitude – Ann-Sofie Johansson, Creative Advisor at H&M.

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H&M
©H&M STUDIO
H&M
©H&M STUDIO
H&M
©H&M STUDIO

We began by looking at each of the pieces individually and analysing them; touching them. We then started to create a pattern in our minds of what we could pair together, what colour schemes and shapes could flow together to create harmony. From that point we tried to express the story that these looks are telling by using our bodies as tools. It can be about movement, about making sure the shapes and beauty of the clothes shine through; it can be a narration, a concept, but it also can just be a visual statement, for example one where we question the idea of gender in clothing. – Young Emperors on styled the collection

H&M
©H&M STUDIO
H&M
©H&M STUDIO
H&M
©H&M STUDIO
H&M
©H&M STUDIO
H&M
©H&M STUDIO
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©H&M STUDIO

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