Luxury house GUCCI presented their Beloved 2021 campaign envisioned as a late-night talk show hosted by James Corden starring guests such as Awkwafina, Dakota Johnson, Diane Keaton, Sienna Miller, Harry Styles, and Serena Williams. Film director Harmony Korine captured the campaign. In charge of art direction was Christopher Simmonds, with beauty from hair stylist Paul Hanlon, and makeup artist Thomas De Kluyver.
We went back in time, to the original TV talk shows, where the protagonist is the bag itself, the big star. Very often these creations are named after influential women who conditioned the habits and customs of many – Alessandro Michele
“The signature stable includes Dionysus with its hardware comprising two tiger heads shaped in the form of a spur, an ode to the Greek god who in myth is said to have crossed the river Tigris on a tiger sent to him by Zeus. Then there is Gucci Horsebit 1955, distinguished by a double ring and bar, a motif that encapsulates the House’s equestrian heritage. The GG Marmont line is defined by the Double G, an archive-inspired styling of the initials of the House and finally, Jackie 1961, known for its curved half-moon shape and emblematic piston closure.” – from Gucci