Luxury house PRADA presented their Linea Rossa Spring Summer 2021 campaign, that reinvents and reimagines brand’s iconic ‘red line’, lensed by visual artist Martine Syms. In charge of creative direction was Ferdinando Verderi, with casting direction from Ashley Brokaw. Stars of the campaign are Chinese singer-songwriter Cai Xu Kun, skateboarder and model Briana King, actor and skateboarder Rachelle Vinberg, photographer and award-winning professional BMX rider Austin Augie, and skateboarder Le’Andre Sanders.
“The collection is lightweight and streamlined, engineered to a dynamism representative of the contemporary world. Silhouettes alternate between body-hugging and free-flowing, all emphasizing locomotion – the energy of movement. Both men’s and womenswear share traits: a sharply-focussed palette of white, black and grey with the iconic Linea Rossa. As always, technical fabric innovation is fundamental. Polyester knit fabrics delineates the body, a basis for fluid layers of tecno-knit and nylon – thin, lightweight and waterproof ripstop, whose semi-translucence allows glimpses of the form in motion.” – from PRADA