Fashion brand OAMC presented their Spring Summer 2022 Menswear Collection, inspired by Dieter Rams’ 10 principles of good design. The collection features sharp tailoring, full silhouette, and functional outerwear. For the season the brand introduced Re:Work – for the part of the collection OAMC re-proportioned, overdyed, reinforced, and modified through the integration of hardware or fabric panels already exiting garments, fabrics, and trims. Photographer Ben Beagent captured the lookbook featuring models Kaissan Ibrahima, Samer Rahma, and Tommaso Robaldo.
“This season features a deconstruction exercise of military garments and blankets, specifically the American M-65 Field Jacket liner, which has been completely re-imagined in several forms. We have taken apart different garments, re-proportioned them, added and subtracted fabrics and trims, overdyed, and refinished them, and integrated these styles into the silhouette of the season. We are proud to begin this journey of re-examining how we can revisit deadstock, vintage, and discarded garments and reinvent the way they are worn and used. It is important that we work into this idea, and this season marks the beginning of a deep exploration into this process.
While the execution of the Re:Work garments is the realization of the concept of examining objects in a new way, we have also graphically represented the idea through the image of a simple crushed can: looking for beauty and interet in the things which we discard. Finding use again, finding a way to make the old feel new. When trying to understand how resources work, Einstein’s concept of the transformation of energy becomes clear. Energy is not created or destroyed, it is simply transformed. The resources we use are not infinite; we are working with what has always exited, and to ensure this continuation we need to maintain a proper respect.” – from OAMC