Fashion brand SPORTMAX presented its Fall Winter 2021.22 Denim Culture capsule collection, inspired by the 1920s, that reinterprets the brand’s heritage with the avant-garde energy and unconventional magnetism. The collection explores the period that was marked by creativity, female emancipation and empowerment, and it captures the desire for rebirth and vitality – connecting the Roaring Twenties with the present day. The 1920s’ silky, sultry party dresses and silhouettes are reimegined as denim ensembles, while the geometries and fringe elements are reborn with a precise laser technique that infuses fabric with a sense of movement and is criss-crossed by bold vertical seams. Supermodel Soo Joo Park stars in The Roaring Denim session lensed by fashion photographer Dario Catellani.
“Black stands out as a dominant shade for the season. Trousers are fashioned extra-long – energised by a slit at the bottom – and are combined with a plunging, V-neck vest or a soft, iridescent velvet blouse, a look indicative of this perfect medley of the contemporary and the past. An overcoat with bold contours and tailored construction completes the full look.” – from Sportmax