Fashion brand ANTEPRIMA presented their Spring Summer 2022 Eden Harmony Collection, that brings a synergy between city life and nature, on September 23th, during the ongoing Milan Fashion Week. The collection that celebrates the everyday, fuses casual, business, and party wear, and it brings unconditional elegance and the bold sense of modernism. Ahead of Anteprima‘s 30th year’s anniversary next year, the brand reflects on designer Izumi Ogino herself – her personal story and aesthetic.
“Though she intakes all the new culture and experienced as new inspiration, Japan is at the root of Izumi’s creative sensibilities. The color sense of the four seasons, the aesthetic sense of architecture, the mentality and cultural balance of “Wa” (Harmony); therefore 2022SS collection’s one of focus is the “Japan” not in the typical commercial perspective but from Izumi’s view merging together with her Italian influence and her love of Italian culture. Story draws the “Everlasting” cosmopolitan city; the izumi’s ideal and wishes for next generation as well.” – from Anteprima