For the Pre-Fall 2025 season, Rabanne presents a campaign that reads less like traditional fashion imagery and more like a collective portrait. Julien Dossena brings together seven distinct individuals to illustrate a wardrobe built on strength, authenticity, and presence. Photographed by Quentin Saunier, the series offers a sharp visual dialogue between style and self, using fashion as both costume and character study.
French actress Marie Colomb anchors the campaign with a performance of quiet tension, balancing vulnerability and control, softness and sharpness. Her presence shapes the tone of the imagery, serving as a kind of emotional center. The cast surrounding her, including models Sengg Khan, Assa Sidibe, Sam Labann, Kilian Smits, Tom Ovyov, and Felipe Aria Vasquez, reinforces Rabanne’s ongoing interest in individuality over uniformity.
Dossena’s approach moves away from seasonal trends and towards an exploration of fashion as language. The campaign emphasizes attitude over aesthetics. Each face in the cast carries their own charge, their own rhythm. The wardrobe, designed by the house itself, becomes a conduit for expression rather than spectacle. These are not clothes worn for performance, but garments that reflect internal states and personal choices.
Quentin Saunier’s lens captures the campaign with a muted, documentary sensibility. There’s no gloss here, no hyper-reality. Instead, Saunier works with mood and light to anchor the imagery in something emotionally present. Set design by Mayckel Hanania avoids overt fantasy, allowing texture and space to quietly support the human presence at the center of each frame.
Hair by Chiao Chenet and makeup by Hugo Villard follow suit, refined, considered, but never overwhelming. The cast looks like themselves, not like avatars of fashion’s seasonal whims. That restraint lends the campaign its gravity. It trusts the viewer to look closely and find meaning in attitude, gaze, posture.
The campaign asks for a different kind of attention. What matters here is not the individual garments, but the sense of how they’re worn, how clothes become tools for self-definition. The casting, led by Aymeric Pillet-Nguyen and AYM Casting, centers this philosophy by selecting individuals whose presence challenges the idea of fashion as surface. Each subject contributes to a larger rhythm: style as character, wardrobe as narrative.
With the Pre-Fall 2025 campaign, Rabanne continues to refine its contemporary vision under Dossena. It repositions fashion not as trend, but as temperament,something lived, rather than styled.
