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WHY IS BOTTEGA VENETA CHANGING THEIR STORES?

Bottega Veneta has gone through a myriad of changes in the past few years, and even more recently with the leave of their Creative Director. However now Bottega stores are changing – here’s why:

bottega veneta
Bottega Veneta store in Monte Napoleone, Milan – photo courtesy ©Bottega

Little over a month ago Bottega Veneta has shocked the world by announcing the leave of their wildly celebrated Creative Director Daniel Lee. Who in his albeit short time at the brand reshaped the way we consider the house of Bottega Veneta and reshaped the label’s DNA to its core. The last collection by Lee at Bottega Veneta was recently revealed, under the Wardrobe 03 title shaped for the Resort 2022 season. On November 15th, Designer Matthieu Blazy was named the label’s new Creative Director, and the world is patiently awaiting his first collections scheduled for a possible runway show during the upcoming Milan Fashion Week in February 2022. 

While every fashion brand is working on a Holiday campaign, Bottega who little over a year ago renounced its presence on social media took an entirely new approach. Their stores are changing for a good cause during this Holiday season. 

Over the past few days, you might have noticed that our collection has not been displayed and that our logo and products are not present in our communications. During the holiday season, we wanted to offer our visibility to other Italian workshops – the Bottegas. These magnificent entities embody the best of our country’s creativity and deserve to be known all over the world. They include the Pastificio Martelli pasta-makers, the Antica Cioccolateria Gay Odin chocolate factory, the Oleificio Vanini oil mill, the Riso Pozzi rice factory, the Cantina Bisson wine cellar, the Vetrai Orsoni glass makers furnace, the Saponifico Varesino soap manufactures, the ceramic Ceramiche Enza Fasano, Ginepraio Gin, the Cartiera Amatruda di Amalfi paper factory, the Krumiri Rossi biscuits factory and the Liuteria Respighi drums manufactures,” – shares Bartolomeo Rongone CEO of Bottega Veneta

The move under Bottega x Bottegas not only celebrates small business, but also support the Italian economy heavily hit by now two years of the relentless pandemic. You can have a closer look on Bottega’s official web page.

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