Luxury house LOEWE unveiled their Fall Winter 2022.23 Menswear Collection, that is defined by illusion, displacement and the backlit glare of an altered world, on January 22nd, during the recently finished Paris Fashion Week. The playful collection, that explores a world where nothing is quite as it seems, focuses on the body and builds around it. Creative director Jonathan Anderson uses colors, textures, and innovative technology to explore, twist, and cast different light on the classic silhouette. The collection was presented on a runway created by the artists Joe McShea and Edgar Mosa, that featured eighty-seven faceless flags in thirteen colors, made of nearly 4,000 individually-cut ribbons and mounted on 6.5m long aluminum flagpoles.
“Nonsensical dresses protrude in trains, on the front, twisting the body. LEDs and lights illuminate coats, the waistline and the sides of trousers, and profile of shoes, like a glow coming directly from the body being projected outward. Archetypes of men’s dressing are put under a twisted light. The boxers and briefs, the coat, the jean jacket, the shaggy fur, the mohair pullover, the mackintosh. Displacement brings things to another dimension: sinkholes frame the void onto the surface of coats and bags. A backlit shell is clutched randomly by a hand. Oiled leather coats are provocatively transparent. Kitschy briefs peek-a-boo under tops. Shearling linings push movement forward on coats. Bags are capacious totes, the Cubi in nappa leather with sinkholes, a tall and rectangular Amazona.” – from Loewe