Luxury house GUCCI presented their new EYEWEAR 2022 campaign featuring actress and the brand’s ambassador Ni Ni, and singer Lou Doillon captured by fashion photographer Thurstan Redding. In charge of creative direction was Alessandro Michele, with art direction from Lolita Jacobs and Jean-Baptiste Talbourdet-Napoleone. The campaign explores the life of musicians on tour.
“Within the mysterious and color-rich setting, each protagonist possesses an attitude of quiet confidence and individuality. Surrounded by instruments, Ni Ni wears a selection of oversized frames, each enriched with distinctive elements such as Interlocking G details and gold chains. A retro feel permeates the cat-eye or round frames that Lou Doillon wears. Captured during golden hour when the rays of the sun shift into the glow of city lights, the campaign becomes a bold portrait of the artists, and the creative freedom that emerges when it’s just them and the music.” – from Gucci
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