Luxury house GUCCI and sportswear brand ADIDAS team up for a collection that is both nostalgia-driven and contemporary. The ADIDAS X GUCCI collection fuses the two brands signature codes, and brings a combination of different worlds and meanings. The silhouettes were inspired by ’70s fashion. Photographer Carlijn Jacobs captured the lookbook featuring models Lily McMenamy, Mammina Aker, Ruiqi Jiang, and Scarlet Peguero among others. In charge of creative direction was designer Alessandro Michele, with art direction from Christopher Simmonds, and styling by Ib Kamara.
“The ready-to-wear offering recalls retro sportswear silhouettes in a variety of future-conscious material fabrications across polyester, cotton and viscose. From shirts to pants, many pieces play a game of contrasts between the white Three Stripes of adidas and the red and green Web of Gucci, with one side featuring the adidas signature and the other featuring the House’s well-known emblem. The tracksuit, a key theme within the collection, is reimagined in multiple ways with shorts and jogger pants for women, or flared pants and a bowling shirt for men, all designed to be mixed or matched. Tennis-inspired polos, sweater vests, skirts, and a knit dress bring a more sophisticated mood to the selection, while colorful and energetic prints with the adidas Trefoil and Interlocking G are seen across a wide range of styles. Graphic T-shirts in cotton feature the adidas Trefoil underlined with the “Gucci” lettering. ” – from Adidas
The adidas x Gucci collection will launch on June 7th.