Luxury house PRADA unveiled their Fall Winter 2022.23 campaign featuring Euphoria‘s star Hunter Schafer, and models Sora Choi, Kendall Jenner, Kai Newman, and Lina Zhang. In charge of photography was David Sims, with creative direction from Ferdinando Verderi, and casting direction by Ashley Brokaw. The campaign explores humanity – histories, memories, stories, and reflects it through fashion and image. It celebrates individuals and individuality.
“For Prada, the importance lies within these women – in their personalities, histories and identities, their unique lived experience. Each portrait is paired with a still-life that, initially, appears enigmatic, abstract. In a twist, these womens’ stories elucidate the meaning behind each image. The campaign images are a door into these stories, the audience is encouraged to experience these recounted memories and emotions, to enter a conversation with each of the women. To not only see them, but to hear them.” – from Prada