Luxury house GUCCI presented Towards The Sun selection for Summer 2022 season, that fuses light fabrics with bright pops of color. The collection that celebrates holidays, and explores the brand’s fascination with travel, features a special selection of ready-to-wear pieces and accessories. Fashion photographer Julie Greve captured the campaign on the coast of Provincetown. In charge of creative direction was Alessandro Michele, with art direction from Christopher Simmonds. Beauty is work of hair stylist Alex Brownswell, and makeup artist Lauren Reynolds.
“Upon bags, shoes, and accessories, pattern comes to the fore with the House’s emblematic GG monogram woven from a raffia-effect material. Houndstooth and seersucker also become defining motifs, enriching signature items such as bags from the House’s archive-inspired Beloved lines. The women’s ready-to-wear proposes practical femininity in muslin slip dresses accented with lace, as well as a selection of bathing suits. The men’s lineup ranges from the casual to the sophisticated with jogging shorts, patterned pants, nylon jackets, and double-breasted blazers.” – from Gucci