Luxury house GUCCI presented their ATTACHÈ Bag Collection with a campaign captured by fashion photographer Max Siedentopf. In charge of styling was Luca Galasso, with beauty from hair stylist Andrea Martinelli, and makeup artist Camilla Romagnoli. Stars of the campaign are Diana Achan, Diana Moldovan, Isadora Ribeiro, Joanna Krneta, Niamh Maye, and Sylke Golding. Designer Alessandro Michele reimagines Gucci Attache bag with the awareness of a modern attitude, and fuses contemporary design with the 1970s attitude. The bag, that closes onto itself, is both versatile and functional.
I was fascinated by the bag after having laid upon it a casual and fleeting glance while I was in the archive… Immediately, a desire took shape to reinterpret it and include it in the Love Parade collection for the fashion show in Los Angeles because its silhouette, typical of the Seventies, projects a very modern attitude that convinced me to draw out an eclectic symbol that could express the idea of a dual function. It is its G-shaped clasp detail, with its mechanical origin, that makes it the joining link between a bourgeois spirit, typical of an object of this kind, and the functionality of the world of utility – Alessandro Michele, Creative Director of Gucci.
Attache, mirroring the French term for “hook,” resembles geometric designs that symbolically echo its name, closing onto itself in a loop. Much like a metallic hook that joins two corners, Attache is a bag that evolves from a semi-circular design, surrounded by the Web and marked by a metallic G, defining its form. This bag’s versatility in symbol, shape, and volume underscores the Gucci Attache’s presentation as the epitome of a modern attitude and gesture.
Available in medium and small sizes, and offering diverse wearability options — either on the shoulder or across the body — the Attache line embodies the allure that only dual-functional items possess, enhancing its appeal to a range of users.
In the world of luxury fashion, Gucci bags continue to stand out, and the Attache is no exception, further elevating the brand’s reputation for exceptional style and functional elegance.
