Luxury house GUCCI presented their ATTACHÈ Bag Collection with a campaign captured by fashion photographer Max Siedentopf. In charge of styling was Luca Galasso, with beauty from hair stylist Andrea Martinelli, and makeup artist Camilla Romagnoli. Stars of the campaign are Diana Achan, Diana Moldovan, Isadora Ribeiro, Joanna Krneta, Niamh Maye, and Sylke Golding. Designer Alessandro Michele reimagines Gucci Attache bag with the awareness of a modern attitude, and fuses contemporary design with the 1970s attitude. The bag, that closes onto itself, is both versatile and functional.
I was fascinated by the bag after having laid upon it a casual and fleeting glance while I was in the archive… Immediately, a desire took shape to reinterpret it and include it in the Love Parade collection for the fashion show in Los Angeles because its silhouette, typical of the Seventies, projects a very modern attitude that convinced me to draw out an eclectic symbol that could express the idea of a dual function. It is its G-shaped clasp detail, with its mechanical origin, that makes it the joining link between a bourgeois spirit, typical of an object of this kind, and the functionality of the world of utility – Alessandro Michele, Creative Director of Gucci.
“Attache, like the French word for “hook,” like the geometry with which, through the power of symbols, can be defined as onomatopoeic because it closes onto itself like a hook. Or like the metallic hook that attaches the two corners. Attache, therefore, is the bag that progresses from a half-moon design encompassed by the Web, distinguished by a metal G that opens and closes its silhouette. Versatile as a symbol, in shape, and in volume, the Gucci Attache is presented as the essence of a very current attitude and gesturality. Both in its medium and small sizes and in the diverse ways it can be worn, either on the shoulder or across the body, the line presents that appeal that only objects with dual functions can have.” – From Gucci