Luxury house GUCCI celebrates the 75th anniversary of their bamboo top-handle bags, with a short film directed by Makoto Nagahisa. The film tells an ancient Japanese story entitled Taketori Monogatari (The Tale of the Bamboo Cutter) in a contemporary way. Stars of the film Hikari Mitsushima, Aoi Yamada, and Eita Nagayama are wearing looks from Gucci‘s Love Parade Collection, with Bamboo 1947 and Gucci Diana bags. Creative concept by Toshihiko Tanabe.
The Bamboo bag was designed by the brand’s founder Guccio Gucci. Back in 1947, when traditional materials were difficult to find, the designer and the brand’s Florentine artisans decided to use the lightweight, durable bamboo for the handle of a new bag. Gucci Diana, a bamboo handle tote, was first presented by the House in 1991. Designer Alessandro Michele reimagined both bags for the House’s signature Beloved lines.