French luxury house Balmain and the Estée Lauder Companies Inc. have entered into a license agreement to collaboratively develop, produce, and distribute a line of beauty products: BALMAIN BEAUTY, expected to launch in Fall 2024. The goal of the line is to transform the luxury and couture beauty world through exceptional design, singular craftsmanship, and an unyielding commitment to innovation.
For over ten years, my Balmain team and I have been pushing the boundaries of what is possible in fashion. We’ve been determined to reflect the way that today’s diverse generation wishes to live and dress. So, obviously, there was no way that we were going to expand into beauty without ensuring that we had found the partner who understood and shared our outlook. From the very beginning, the team at The Estée Lauder Companies made it very clear that they support Balmain’s distinctive vision, as well as our goal of disrupting the global luxury beauty paradigm. Knowing that — and knowing that Estée Lauder is the paragon of excellence — well, I can’t wait to start working with them. – Olivier Rousteing
Balmain and Olivier Rousteing are visionary forces in global fashion. We look forward to working with them to expand the Balmain universe and forge a new space in luxury beauty that clearly reflects the strong, inclusive, and fearless spirit of the brand – Guillaume Jesel
