Italian luxury fashion house ZEGNA celbrated the launch of their brand new Oasi Cashmere Collection in the brand’s flagship boutique in New York. The guests were welcomed to experience Oasi Cashmere as the brand continues to make strides in traceability. The collection, inspired by the Oasi Zegna, the brand’s nature reserve, follows the traceable cashmere from Mongolia to Piedmont, Italy, where it is woven to create the ultimate softness. Every guest was also greeted with a gift of a tree planted in their honor in Oasi Zegna.
Oasi Cashmere is a central development on Our Road to Traceability, as we commit that cashmere fiber used in the whole collection will be fully certified traceable by 2024. Zegna’s vertically integrated business model holds a sense of responsibility and accountability from start to finish. In turn, all the products will have a truthful ID, highlighting how innate values are ingrained into the brand’s identity. As a pledge of our commitment to traceability, you will find a QR code stitched into all of our clothing, showing the entire journey of the Oasi Cashmere collection. A journey beginning from the cashmere farm, then to our stores, and finally, bringing our beloved customers to Oasi Zegna where the campaign has been shot. – from ZEGNA
Guests in attendance included Tyrod Taylor, Sterling Shepard, Trinidad James, Kailand Morris, Yves Mathieu, Violetta Komyshan, Teddy Quinlivan, Noa Fisher, Alioune Badara-Fall, Candace Marie, Christian Bendek, Moti Ankari, Ty Doran, Demit Omphroy, all wearing ZEGNA, and Niyo Malik, JonBoy, Emilio Vitolo, Dex Robinson, plus other notable tastemakers which you can see below: