Fashion brand GOOD AMERICAN, co-founded by Khloé Kardashian and Emma Grede, temas up with Grammy award-winning female group TLC for the CrazySexyGood campaign championing female empowerment captured and directed by KESH. Paying tribute to one of the most iconic female groups in history, Good American’s latest campaign celebrates everything TLC represents —from their bold fashion statements to their inspirational music that helped shape a generation. Both Good American and TLC share a passion for female empowerment and inclusivity, which made this a natural partnership.
At Good American, we have always prioritized celebrating and empowering women. With this campaign, we are thrilled to honor and celebrate the women of TLC. Having paved the way in both music and fashion, as well as acting as trailblazers on social matters, TLC represents the Good American woman in the best possible way, which is why it felt so natural for us to celebrate them with this campaign. – Emma Grede
It is so important for young women to have role models to look up to. It’s incredible to see a brand like Good American that stands for empowering women and promoting the message that you don’t need to change your body shape, style, or who you are, just to fit into what society considers sexy. We are excited to be a part of this campaign because it’s everything we’ve always stood for as a group. We were never the typical “girly-girls” society expected us to be and we were proud to provide a platform that inspired women to embrace their authentic selves. This is the way TLC started and it’s who we are today — unapologetic about who we are, what we wear, and how we feel, and we are proud to share this message alongside Good American. – Rozanda “Chilli” Thomas
Inspired by their second hit single, “Unpretty,” which dominated the Billboard Hot 100 for three consecutive weeks, CrazySexyGood brings back 90s nostalgia with the iconic women of TLC wearing Good American’s best-selling denim, puffers, and Better Than Leather collection. In addition to sharing some of their favourite iconic denim looks as part of the campaign, T-Boz and Chilli discuss the story behind their iconic anthem of self-worth and the illusory beauty standards women face, as well as open up about past struggles all women can relate to. -from Good American
There is so much pressure placed on women in society, and we’re made to feel as though we aren’t good enough just because we don’t fit into traditional standards of beauty. We have always stayed true to who TLC is as a group when it comes to our music, our lyrics, the clothes we wear, and how we present ourselves. We love the way Good American embodies the message of embracing beauty in all forms, and that will always resonate with us. We’re proud to be a part of a campaign that’s about celebrating real women, with real curves, and empowering them to remain true to themselves and feel confident and sexy in their own skin. – Tionne “T-Boz” Watkins