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PFW: GmbH Spring Summer 2023 Collection

For the Spring Summer 2023 Ghazal Collection, GmbH celebrates the South Asian beauty and culture


Fashion brand GmbH presented the Spring Summer 2023 Collection, with a show held on October 2nd, during the ongoing Paris Fashion Week. For the Ghazal collection, designers Benjamin A. Huseby & Serhat Isık introduce a fragmented, personal celebration of South Asian beauty and culture, as part of their ongoing research into their own heritages. In this process the brand is reclaiming a kind of personal spirituality, within the complexities between freedom and morality.



Written here in Urdu, a ghazal is an amatory poem or ode, with a fixed number of verses and a repeated rhyme, often set to music. A ghazal can be a poetic expression of both the pain of loss, separation, and the beauty of love. It is used in Urdu, Hindi, Farsi, Arabic and Turkish, while originating in Arabic and Persian poetry, and used in South Asian and Southwest Asian literature and music. 


For the SPRING 2023 Ghazal collection we collaborated with Muhammad Fatchurofi, known as Rofi, an Indonesian artist based on Java, for the seasonal prints. We were drawn to his drawings who often depict mindfulness and calm. The prints evolved out of our conversations about the healing and transformative properties of water. Waterdrops spell the words ÂLOVEFULLÊ. Continued are the prints originally made for AUTUMN 2022 Talisman, by Abdelrazak Shaballot, a Syrian artist based in Berlin. Written in Arabic calligraphy, are the words SAFE FROM HARM, WISDOM and KNOWLEDGE. We are also excited to preview our new collaboration with the shoe brand Scholl. The inventor of the iconic wooden clog (The Pescura), which are handcrafted in Italy, debuts together with GmbH a range of sandals with technical mesh uppers. – from GmbH


Creative Directors: Benjamin A. Huseby & Serhat Isık
Artistic Consultant: Emman Debattista
Jewellery: Nhat-Vu Dang
Prints: Rofi
Calligraphy; Abdelrazak Shaballot
Graphic Design: Rupert Smyth
Hair: Mustafa Yanaz
Make Up: Peter Philips
Nails: Cam Tran
Casting: Affa Osman
Sound Design: Lukas Heerich
Show Production: Daniel Hettmann
GmbH Studio: Maike Lüer, Leonie Barth, Nektarios Stamadianos, Tom Finger, Keke Opata, Kaan Turgut, Manal Fathi, Eliot Heissat, Leonore Culemann, Luca Migliaro, Jutta Klingel
Special Thanks to Nam Nguyen, Edward Buchanan, Olivier Bourgis, Antonin Dansicare, Rachel Elliston

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