Italian fashion brand A BETTER MISTAKE presented the Fall Winter 2023 Collection with a live performance ALTER EGOS that took place on February 23rd, during the ongoing Milano Fashion Week. The Latin locution ‘alter ego’ indicates a second self or a different version of oneself, and can be literally translated as ‘second self’. Building on this concept, the brand presents a preview of their genderless collection and their latest series of see-now-buy-now drops with a seven-act live performance that investigates how the presence of multiple identities in the individual itself is a powerful medium to express creativity. A Better Mistake encourages the visionary power that collectives can achieve and strongly believes in creative contamination, dialogue and shared visions. For this collection, the brand decided to co-design two unique dresses with Berlin-based label David William.
FALL WINTER 2023.24 COLLECTIONS
Guided by the sound design of Berlin-based multidisciplinary artist Metaraph, performers choreographed by movement designer Macia Del Prete stand on a monolith of mirrors while colours, silhouettes and fabrics change dynamically over the course of the acts, embodying the conceptual direction of the collection: just as light bursting through a prism generates colours, the reflections of the dancers generated by the mirrors symbolise different identities. Starting from an industrial atmosphere with bass-free sounds, the choreography evolves energetically: distorted synths, laser lights and sharp percussion alternate to represent the dynamism of the creative process and the formation of personal identity. – from A Better Mistake
Prismatic reflections and disruptive electronic sounds become guiding elements of this exploration, while the colour groups of the collection worn by the performers represent the attributes of a different identity, such as yellow for extroversion, red for passion, pink for childhood, black for introspection, to arrive at the sum of the individual’s different identities. Silicone masks conceal the identity of the performers, who will tear them off in the last act, revealing their own selves.
The clothes are oversized to give maximum freedom of movement, as the overlapping of different volumes comfortably protect the body. Fabrics are obtained from warehouse waste in line with the brand’s responsible direction, such as the tartans of the suits and skirts designed for every gender and identity: the cottons are organic, the leather is recycled, the wool of the coats is recycled, while the collection is almost exclusively produced in Italy, minimising transportation.