Luxury house FENDI unveiled its Spring Summer 2023 campaign captured by fashion photographer Craig McDean, with styling from Melanie Ward. In charge of creative direction was House+Holme, with set design from Alexander Bock, and casting direction by Shelley Durkan. Beauty is work of hair stylist Anthony Turner, and makeup artist Peter Philips. Stars of the campaign are Alaato Jazyper, América González, Apolline Rocco Fohrer, Enya Davis, Sora Choi, and Yanan Wan.
What is particularly interesting to me about Fendi is exploring the notion of functional utility alongside femininity – because the Fendi women are strong women with full, busy lives. – Kim Jones, Artistic Director of Fendi’s Couture and Womenswear
