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MFW: HUI Fall Winter 2023.24 Collection

With the Fall Winter 2023.24 Collection, Hui explores the fascinating feminine contrast between strength and fragility

February 27, 2023
in Fall Winter 2023.24 Womenswear, Female Models, Milano Fashion Week, Womenswear
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©HUI

Fashion brand HUI presented their Fall Winter 2023.24 Collection, with a show held on February 26th, during the ongoing Milano Fashion Week. The latest collection is based on the fascinating feminine contrast between strength and fragility, on the infinite talent of women to do anything without violence and thirst for power.

FALL WINTER 2023.24 COLLECTIONS

©HUI
©HUI

It all started with an embroidered fabric from the early Qing dynasty (1636-1912) that is part of the permanent collection of the Centenary Fashion Museum of which Hui Zou Zhao is founder and curator in Shenzen. Wear and time have blurred the contours of the design, which depicts a magnolia tree with two hares underneath. In China, the magnolia is a symbol of dignity and perseverance, but also of nobility of spirit and beauty. Instead, in an ancient folk ballad, there is a verse that says ‘If two hares run together who will be able to recognise whether they are male or female? From this, the Chinese fashion lady recalled Mulan, the famous American animated film based on the legend of Hua Mulan, the beautiful girl who disguised herself as a soldier to go to war in place of her father. Mulan has two meanings in Mandarin: ‘sweet and gentle like a magnolia flower’ or ‘born with the magnolia in bloom’. – from HUI

©HUI
©HUI

As always, it starts with the pijama, which is a great classic of the brand as well as being genderless by nature. In washed silk or cady, with or without light padding, Hui’s new pijama has gold and silver shaded embroidery on the basic colours: white and black. In the second colour theme red, black and beige serve as the foundation and base for a print reminiscent of ancient Qing embroidery with sequin lace on top that blurs the contours. The third theme provides for straight skirts just below the calf combined with masculine cut jackets and coats, strong colours such as teal, emerald green and fiery red merged in the classic tweed check combined with a print of a Chinese landscape and, in some cases, leopard print borders. All these graphic and chromatic details come together in a patchwork cape reminiscent of capes sewn with symbols of physical and animal courage. Finally, there is the faux fur in which the pixelated design of a dragon in shades of octanium green and red is hidden. Only the emperor and his best generals could wear clothes adorned with the dragon motif that brings luck, success and victory to the brave. No one has more courage than a woman today. – from HUI

©HUI

 

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