McDonald’s France has worked with Elium Studio for the past two years to develop a range of reusable tableware to be used at its fast food restaurants in order to comply with local laws requiring restaurants with more than 20 seats to offer reusable and washable serving containers. The containers must match the aesthetic of its signature packaging while also being highly durable and complementary to the tasting experience. Plastic cups for hot and cold drinks, as well as French fry containers and condiment holders, are among the new silhouettes. The material chosen for the range is Tritan, a BPA-free plastic resin that helps preserves the taste and smell of the food without the material being affected over time. To replace the single-use icons, each item in the line was meticulously designed using hundreds of drawings, mock-ups, and prototypes, drawing inspiration from ceramics and glassware. The vents, graining, and striations of the object were given special attention.
In collaboration with McDonalds, we have designed the entire range of reusable tableware for their restaurants, drawing inspiration from ceramics and glassware, to reduce waste and improve the experience. – Elium Studio
The initiative was also supported by French president Emmanuel Macron, who took to Twitter to express his satisfaction with McDonald’s and Elium Studio project.
The anti-waste law is not only the end of plastic straws. Look around you: in France, changes are at work to change our consumption patterns and reduce our waste. We are pushing to do it globally. Let’s change the situation!