Italian luxury house VERSACE unveiled its ICONS Collection with a campaign starring Academy Award-winning actress Anne Hathaway and singer Chris Lee lensed by fashion photography duo Mert Alas and Marcus Piggott. In charge of styling was Jacob K. The VERSACE ICONS Collection is an unapologetically feminine, and it brings the extraordinary dressed for every day. It features a selection of intelligent archetypes inspired by the brand’s tailoring know how, and the decades of collaborations with powerful women. Key pieces include a black fitted Grain de Poudre “DV” pant suit, black jersey dress with Medusa ‘95 medallion detailing on the straps, inspired by the Atelier Versace‘s Spring 1995 collection, a sculpted bustier corset, the new tank top, and a butter soft black leather blazer.
I will wear every piece in this collection and have worn similar for decades. These luxurious wardrobe essentials fit perfectly and showcase the beautiful and powerful simplicity of our silhouette. The multi-faceted and inspirational women we dress, talk about how Versace makes them feel: considered, confident and stunning. Just as an Icon should feel. – Donatella Versace
To me, the Versace Icons collection is timeless elegance with an edge. I’m so proud of these images which seem to represent Donatella’s vision of empowerment. What has left the biggest impression on me from this amazing experience is Donatella’s heart, generosity, and kindness. She and everyone in the Versace Family have been so incredibly welcoming and supportive of me, for which I am very grateful. What a thrill to be a Versace woman! — Anne Hathaway
I feel honored to have been invited by Versace and Donatella to be a part of the Versace Icons campaign. Donatella affirms fashion’s diversity and inclusiveness by creating unique and diverse women’s clothing that challenges the traditional definitions of femininity in society. Through Versace Icons, we demonstrate that fashion is not about what women should wear, but rather about empowering women to choose what they want to wear at any given time. – Chris Lee
The collection launches in stores and on the brand’s official site on 3 April.
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