Gucci Visions is a live monument to the House’s hallmark designs and iconic insignia, as well as the abilities of its Creative Directors and craftsmen throughout the years. The exhibition provides a panoramic picture of the House’s history, which spans 102 years. The exhibition exposes the House’s ever-present spirit of adventure and invention, its enduring confidence in the power of innovation, and its unwavering devotion to the Italian workmanship that lies behind the designs that are on display by focusing on Gucci’s historical codes. This is all made clear via the exhibition.
Gucci Garden is a three-story creative and collaborative space that is situated in a Florentine palace that dates back to the 14th century. This show ushers in a new era for Gucci Garden. It begins with an illustrated chronology that traces the history of the House via significant dates, events, and individuals. As visitors make their way up the many flights of stairs, the timeline gradually exposes itself to them in its entirety. There are a total of eight distinct rooms spread across the first and second floors of the house. These rooms can be explored in any order, and each one focuses on a different aspect of the House’s remarkable history.
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The exhibition is a presentation of Gucci’s characteristic themes and symbols, such as the Bamboo bag, the GG monogram, and the Flora pattern. It allows visitors to explore their origins and histories, as well as to determine what has made each one so vital to Gucci’s ever-evolving appeal. The exhibition is a showcase of Gucci’s hallmark themes and icons, including the Bamboo bag, the GG monogram, and the Flora pattern. The full extent of Gucci’s commitment to its defiantly enlightened vision is revealed in rooms that assemble heritage-inspired Gucci luggage designed for the modern traveler, spotlight beautiful gowns created for celebrities across the decades, and explore the House’s innovative presence in the uncharted reaches of the Metaverse. The curated selection of bags, luggage, and garments also demonstrates how the House’s artistry is forever anchored in a series of time-traveling creative conversations between the original vision of Guccio Gucci, the pioneering work of his sons, and the imaginative power of the House’s more recent Creative Directors Tom Ford, Frida Giannini, and Alessandro Michele—all of whom have nourished and enriched Gucci’s distinctive vision, to make it the internationally recognized and
Metaverse at Gucci Visions
Gucci’s pioneering ideals have taken it naturally to the forefront of innovation inside the digital world since the new century. Most recently, the company has positioned itself as a worldwide innovator within Web3, the next generation of the internet, and the Metaverse. The Metaverse room features a state-of-the-art gaming chair that visitors can sit in one at a time to get an all-encompassing panorama of recent initiatives such as Gucci Town on Roblox, Gucci Vault Land in The Sandbox, and Otherside Relics by Gucci that were made in collaboration with Yuga Labs. This chair represents the House’s path of research into these experimental dimensions.
Stars
From Guccio Gucci’s first experiences of high society as a porter at The Savoy hotel in London to Gucci, to the House’s adoption by Hollywood and the international jet set in the 1950s and 1960s, through its status as the epitome of glamour throughout the 1970s and 1980s, Stars celebrates Gucci’s century-long symbiotic relationship with dignitaries, celebrities, and creative leaders. In the 1990s, there was a period of reinvention and recontextualization in both the House and the celebrity culture. This was followed by the entrance of the digital era, which marked the beginning of a time when these ties expanded and became more diversified. In the Stars room, mirrors and digital screens produce a multiplying effect to further amplify the nine bespoke gowns that are on display. Each gown was designed specifically for a prominent figure from the world of film or music, and each gown embodies and evokes the longstanding rapport that Gucci continues to have with the ever-changing face of celebrity culture.
Travel
When Guccio Gucci created Gucci in 1921, one of his primary goals was to provide baggage that was both artistically designed and exquisitely crafted. His target audience was the contemporary traveler. The fact that the House has continued to adhere to his initial concept is demonstrated by the assortment of suitcases and bags that are on exhibit in the Travel area. The pieces on display range from a rare 1940s calfskin toiletries case and a stunning 1950s suitcase with the Rinascimento print, to designs from the 1960s and 1970s featuring classic Gucci motifs, all the way up to the Gucci Savoy collection from 2022, which nods to the House’s past—particularly its founder’s first job as a luggage porter at The Savoy in London—while demonstrating how its heritage has been reimagined for
Icons
Icons is a magnificent exhibition that highlights three legendary Gucci handbags: the Bamboo 1947, the Horsebit 1955, and the Jackie 1961. Each of these bags represents a significant facet of the Gucci brand’s character. The Bamboo 1947, whose clever bamboo handle provided a solution to the challenge of post-war shortages with a resolution that was both practical and elegant, exemplifies the ingenuity and craftmanship of the House. Gucci’s equestrian heritage is celebrated with the Horsebit 1955 watch, which has a modern form and a double ring and bar symbol. And the Jackie 1961, which, ever since it was first released, has been regarded as the model of easy elegance because to the half-moon silhouette it has as well as the piston hardware. More than 400 distinct iterations of these three classic Gucci handbags are artfully displayed on mirrored shelves as part of Gucci Visions. The goal of the exhibition is to showcase the creative prowess of the Gucci House from every angle. The varied inventiveness and artistic skill, their extensive range of brilliant themes, and what appear to be an infinite number of color combinations are mirrored across time as in an unending hall of imaginative mirrors.
Bamboo The Real Icon at Gucci Visions
The creative architecture of the House is honored and celebrated in the Bamboo room, which dates back over eight decades. Since 1947, when post-war shortages forced Guccio Gucci to resourcefully cap a new handbag with curved and polished bamboo, the House and its Creative Directors have continued to pay respect to the design. This tradition began when Guccio Gucci created the bag that bears his name. Across a digital wall displaying the modern Bamboo 1947 collection in a variety of colors are shown archival bags that are displayed in a lovely vitrine. The area depicts how, over the course of time, the design moved beyond its roots as a functional solution, to become a metonym and metaphor for the House’s unique craftsmanship via the use of Bamboo bags from the past and the present.
Codes
The experience known as Codes is described as “immersive” and “kaleidoscopic,” and it allows guests to be surrounded by the patterns and emblems that have been developed throughout the course of the House’s 102-year existence. The G and its many variations, from the GG monogram to the Interlocking G, as well as the equestrian Horsebit and Web are featured on the four walls of screens, creating an all-encompassing animation that reveals how these signature motifs have all been reworked and reimagined by the House’s visionaries, including Guccio Gucci’s sons as well as Creative Directors Tom Ford, Frida Giannini, and Alessandro Michele.
Fashion
The Palazzo Settimanni in Florence, which is also home to the Gucci Archive, provided the inspiration for the decade-defining ensembles that can be found on display in the Fashion chamber. The ensembles, which date from the 1960s to the present day and are configured to form pairs of designs that are in dialogue with one another, show how the House’s Creative Directors have all participated in ‘conversations’ across time, utilizing the past to speak to the present in order to shape the future. The ensembles were designed to produce pairs of designs that are in dialogue with one another. The looks include a red velvet suit by Alessandro Michele for Fall Winter 2021 that is reminiscent of Tom Ford’s version from Fall Winter 1996; a black suede minidress from the 1970s that was re-imagined by Frida Giannini in 2014; and a flowing floral-pattern dress from the early 1970s that was reimagined by Alessandro Michele with snakes for Fall Winter 2017. This basic sense of conversation transforms the Gucci Archive into both an inspirational trip through time as well as a living organism that is continually sustaining and developing the House’s everlasting ideal of quality, beauty, and workmanship.
Flora at Gucci Visions
The magnificent design that was commissioned by Rodolfo Gucci in 1966 from Italian artist and illustrator Vittorio Accornero de Testa can be found in the Flora room of the Flora building. The design first appeared on a silk scarf, but it has since come to serve as a symbol for the House as well as its appreciation of the natural world. The adequately immersive Flora room is divided into two sections: the first is a chamber in which digital columns sit inside a gigantic sculptural garden of flowers, and the second is a room in which a kaleidoscopic pyramid is contained, with the pattern being mirrored over the floor, ceiling, and walls to create the sensation of infinity. The eau de perfume Gucci Flora Gorgeous Gardenia may be detected everywhere you go in this space. The chamber brings Flora’s representation of many types of flowers, plants, and insects to life by making them appear bigger than life and engulfing the observer in their world.
The Gucci Visions exhibition presents an inspirational and enlightening trip that displays how Gucci has stayed at the top of innovation and luxury quality for over a century as its iconic designs and revolutionary concepts not only mirror the times, but also define them. This journey is spread throughout these eight rooms and demonstrates how Gucci has remained at the height of creativity and luxury quality for over a century.
Additionally, the show marks the beginning of an exciting new era for Gucci Garden. Gucci’s gallery space can be found on the first and second floors of the building, which is part of the historic Palazzo della Mercanzia in Florence’s Piazza Signoria. The Palazzo della Mercanzia dates all the way back to the year 1337 and is located in the center of the city’s Piazza Signoria. Gucci Osteria da Massimo Bottura, a restaurant helmed by the three-Michelin-star chef, can be found on the bottom level of the building, along with a separate store selling one-of-a-kind and limited edition items. Gucci Giardino 25, a café and cocktail bar open throughout the day, is located not far away on the plaza.
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The public will be able to view the exhibition Gucci Visions beginning on the 15th of June 2023 at the Gucci Garden, which can be found at Piazza della Signoria 10, 50122, in Florence, Italy.
