The Moncler x Salehe Bembury collection is inspired by a mutual love of the great outdoors, bringing a new take on luxury while honouring the ageless bond between people and nature. The collection redefines outdoor wear with an emphasis on color, shape, and functionality, showing Salehe Bembury’s particular creative touch.
This campaign is a dialogue about humanizing luxury. My goal is to harmoniously balance Moncler DNA with the heritage of the outdoors. This collection embodies a juxtaposition of ethos rarely seen in either environment. – Salehe Bembury
The collection explores uncharted realms of invention, building on the concept of Moncler Genius as a platform for collaboration across varied creative cultures. The collaboration marks Salehe Bembury’s first foray into ready-to-wear fashion, as well as footwear and accessories.
The Moncler ?quipements collection, named after an archival Moncler climbing line from the late 1950s, reinterprets the brand’s original design codes through Salehe’s creative language. With a deep appreciation for nature, Salehe envisions a utilitarian uniform for rewilding, featuring a nature-inspired palette of burnt oranges, sunset corals, moss greens, and muted browns.
Salehe designs functional pieces that invite a diverse community to explore the freedom of nature under the influence of his own authentic style and Moncler‘s technical know-how. . GORE-TEX INFINIUMTM parkas are combined with teddy fleeces, leggings, hats, and beanies, while collarless puffer coats include handy utility pockets. The collaboration combines Salehe Bembury’s trademark ‘grain’ fingerprint with Moncler‘s iconic quilting on padded outwear, vests, and lighter layers, resulting in an enriched dual perspective.
Moncler‘s Trailgrip sneaker has been redesigned for a new generation of outdoor enthusiasts, providing a genre-defining viewpoint on footwear. The Trailgrip Grain by Salehe Bembury has a characteristic ‘grain’ thumbprint quilting and is available in organic green, orange, and pastel taupe.
The campaign for ?quipements features a group of hikers communing with the elements on a California-inspired forest route, captured by Hala Matar and photographed by Lauren Kim.
Starting July 14th, the Moncler x Salehe Bembury collection will be available in select Moncler stores and on moncler.com.
