vowels introduces its Spring Summer 2026 campaign through the lens of Nigel Shafran, who photographs the collection across Lisbon and Portugal’s coastline. The series places everyday clothing within lived environments, shaping a narrative grounded in gesture, movement, and direct observation.
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The collection centers on elevated wardrobe staples rendered in soft tones such as matcha, mist, persimmon, and lavender. Knitwear, shirting, denim, relaxed suiting, and tailored menswear form the core of the offering. The color palette moves through muted greens, pale blues, warm oranges, and light purples, setting a calm visual rhythm that runs throughout the campaign.
Shafran photographs the clothes in motion and at rest, as models stand in bright spray, gather by stone forms, recline indoors, and wade through shallow waves. These scenes present clothing as part of daily life, worn during play, rest, and reflection.
Playful prints introduce character to the silhouettes. Fireworks appear across fabric in graphic bursts. A somersaulting Elvis adds humor and movement. Photographic stills and sunflower motifs provide further variation. These elements sit within clean shapes, giving personality to shirts, knits, and tailored pieces.
Relaxed suiting anchors the wardrobe as structured jackets meet wide trousers, loose shirts fall over denim, and knit cardigans layer across patterned tops. The looks shift from parking garages under fluorescent light to storefront windows filled with drifting leaves and book-lined interiors with deep red sofas.
Throughout the series, the models engage with their surroundings in simple acts: reaching, leaning, sitting, walking. The collection appears integrated into the rhythm of daily activity, shaped by light and space. vowels Spring Summer 2026 will be available in store at 76 Bowery and online at starting February 24. Prices range from $55 to $1,750 USD.
